Believe it or not David Beckham may have just gotten hotter, and his latest spread for H&M has ladies blushing all over the world.

The British soccer star’s Autumn/Winter 2014 Bodywear campaign is replete with gratuitous shots of Becks in his underwear, including a definite hint of man bulge.

Of the line, David explained, “These new pieces for my Bodywear range at H&M have a real energy about them.”

“I genuinely enjoy the creative process with H&M and we have had fun this time playing with color and texture. I hope people like them as much as I do.”

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