Always looking to what’s ahead, Rihanna is featured in her first campaign image as part of her creative director deal with Puma.
The popular athletic apparel brand dropped the PUMA Pulse XT sneakers for women preview in which the “Umbrella” babe strikes a powerful pose wearing nothing but Puma gear.
Back in December, Ri-Ri inked a $1 million contract to serve as both creative director and brand ambassador for the women’s fitness branch. And on Tuesday (April 28) Puma posted to Twitter, “An icon who does it all needs a shoe that can keep up. Introducing the Pulse XT, worn by @Rihanna. #ForeverFaster.”