Shahid Kapoor launched his own fashion brand called SKULT in association with www.abof.com on 18th October 2016 at Carter Road Mumbai.
Shahid Kapoor started creating buzz on social media from 2-3 days about SKULT. The teaser for SKULT was so intriguing and left everyone thinking what does the word mean and what is it about. The mystery was finally solved today in the middle of Carter Road, Bandra, Mumbai where Shahid Kapoor himself launched his very own brand SKULT. Entries for the event for open for all and huge number of fans showed up in support for the actor’s brand launch. The launch took place in the middle of the street where a stage was created and the man himself performed. So what is SKULT? SKULT is a mixture of Shahid and Cult, hence the name. It is India’s first athleisure fashion brand. SKULT stands as a brand which says ‘fashion meets functionality’. The collection named ‘SKULT – Signature’ is exclusively crafted by Shahid Kapoor