Though he is the official producer of Nikhil Advani’s Hero, Salman Khan won’t make an appearance in the film. Nor will he be seen promoting the film. It’s learnt from reliable sources that Salman has turned down all suggestions of a pro-active promotional pitch for Hero.
“Salman Khan wants Hero to be an out-and-out vehicle for the promotion of the two bachchas who make their debut in the film. Salman wants Sooraj Pancholi and Aathiya Shetty to take center stage. There were very persuasive suggestions that he join the promotion and also that he do a song and dance for the film’s end-titles. But Salman firmly turned down the idea. He wants the newcomers to be the center of attention. If you remember earlier he had done active promotion for his brother-in-law Atul Agnihotri’s production O Teri which featured Salman’s rakhi-sister’s husband Pulkit Samrat and family friend Bilal Amrohi. The gambit completely backfired. Salman won’t take that risk again,” reveals a source close to the project.
Hero is being released on July 3, and so far no publicity, not even the first look or even a still of the new pair has been released.
“This is again Salman’s idea. To start the promotional campaign closer to the release. He sees no point in starting months before the release date,” says the source.