Ajay Devgn just released the first theatrical promo of Shivaay and the industry and the audiences have gone crazy. Laced with spectacular action, terrific shots of the snow capped locales and a brilliant voiceover, Shivaay trailer has received a thumbs up from all corners.
But there’s one thing that Ajay consciously kept in mind while editing the trailer. A source close to the actor tells us, “Ajay was very particular about one thing. He didn’t want anyone to know the story and the plot of the film from his trailer. Instead of using the narrative, he’s used the powerful lines on Shiva in the backdrop of the promo. Plus, he’s cut the trailer in such a way that although you are introduced to the world of Shivaay, you exactly don’t know what the world is all about.”
But fikar not, Ajay has another surprise up his sleeves. Reveals the source, “He will unveil a second theatrical trailer of the film closer to the film’s release. This trailer and the songs that will be unveiled will create the buzz and following it up to the release will be the second promo which will give you a fair idea of the film’s storyline.”
Previously, Rohit Shetty did the same with Shah Rukh Khan-Kajol starrer Dilwale. He released the first trailer in November and a second one was launched merely a week before it hit screens in December last year.