She never does anything halfway, and Rihanna is a formidable force in the new television commercial for Puma athletic apparel.

The “B*tch Better Have My Money” singer, who also happens to be the brand’s creative director, looks fierce as she poses in an array of new offerings while animations project onto her flesh.

Ri-Ri also gives a stirring voiceover- “Why do I train? I train to get stronger, to climb higher, to go farther, to have the strength to cross oceans and realize my dreams on the other side.”

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